About Us
Company Profile
Food industry welcomes everyone, however only ones who manage to offer quality along with taste profitably survives the market. We at JB foods values the importance of both and believe on continuous growth through good R&D, continuous improvement in our processes and innovation in products offerings.
Brief History:
Passion for food derived formation of this entity, a market gap was identified where only few players were found dealing in Ready to Eat (RTE) traditional Pakistani cuisines. So, organization intends to become market leader in packaged Pakistani cuisines nationally and internationally.
Vision:
To become a household name for packaged food and serve people across the globe with Pakistani cuisines and be part of their regular eating patterns.
Mission statement:
Making packaged RTE food a reliable food choice in Pakistan and across globe.
Core values:
Quality – Hygiene – Taste authenticity
Goals:
To penetrate in food industry through various means including; (but not Limited to) by granting exclusive distribution rights, franchising of physical stores, and E-commerce channels
Audience Overview:
Primary target market is working class in urban centers of Pakistan seeking ready to eat food choices due to their busy schedules.
- Secondary target market is customers residing away from urban food centers – in Pakistani context (cities other than KLI)
- Overseas Target : Expats seeking authentic Pakistani tastes far away from their homes
Company Information and Contact Details:
Business Name: JB Foods
Factory Address: Plot # A97 Block – 15 Gulistan – e – Jauhar, Karachi, Pakistan, Mailing address: D-6 L29/A Block-22 FB Industrial Area, Karachi, Pakistan Phone: +92-300-1007197
Email: JBFOODSPK@cyber.net.pk
Primary Line of Business: Packaged Ready to Eat Food
Primary Audience: General Public
Formation Date: 01-Jan-2021
Summary of Primary Offering:
We are currently offering following SKUs at introductory pricing and intends to increase it to 100+ SKU in coming years.
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Beef Nihari – 800 Grams Packaging
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Chicken Nihari – 800 Grams Packaging
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Beef Haleem – 800 Grams
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Packaging Chicken Haleem – 800Grams Packaging
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Chicken Stew – 400 & 800 Grams Packaging
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Beef Stew – 400 & 800 Grams Packaging
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Beef Dam Qeema – 300 & 600 Grams Packaging
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Chicken Dam Qeema – 300 & 600 Grams Packaging
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Egg Fried Rice – 500 Grams Packaging
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Authentic Chicken Manchurian – 400 Grams Packaging
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Mutton Kunna – 400 & 800 Grams Packaging
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Chicken Kofta - 400 & 800 Grams Packaging
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Chicken Qorma – 400 & 800 Grams Packaging
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Chicken Murgh Cholay – 800 Grams Packaging
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Mutton Paya - 800 Grams Packaging
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Beef Paya - 800 Grams Packaging
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Chicken Balochi Tikka – 600 Grams Packaging
Leadership/Management Team:
Maria Sarfaraz, Chief Executive Officer
Fahad Jamil, Head of Operations
Shizer Abbas Khan, Head of Marketing
Usama Ahmed Saboor, Chief Finance Officer